A touch of French elegance

ÉTONNER

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ÉTONNER • Brand Traceability

ÉTONNER is a modern international brand with French culture, fashion romance, freedom and luxury. Etonner brand started from Etonner car perfume and went on the market in 2012, and launched Etonner's first star product-Escape in Camargue for the first time.

Brand Introduction

STUNNING

Étonner was founded in France. Its brand image is inspired by the French national flower, the iris, and it has a noble, modern and elegant French temperament. In 2012, Etonner invited French designer Valerie Normain to design the first generation of seat-type car perfume. Valerie used simple lines to interpret the smart and elegant beauty of Etonner perfume, and Etonner's first star product, the Escape in Camargue, was born. Etonner uses high-quality fragrance raw materials from the French Grasse EP Group, and each perfume has its own unique fragrance soul. Etonner perfume exudes a noble temperament from the inside out. She understands cars, understands you, and knows how to give you the charming feeling of "the car is like the person, and the fragrance is like the person". In 2023, Etonner launched the new Goleden Honey Royale flagship car perfume series with the design inspiration of the court costumes and bee emblems of the Napoleonic period, making the bee a new representative element of the brand. The bee, as the continuation of the inspiration of Etonner brand, means wisdom and love, and carries the mark of the times of dignity, elegance, prosperity and inheritance.

Etonner car perfume fashion, elegant, modern, known as the car perfume in Chanel!

Brand Design

Brand VI

Brand VI was designed by famous Italian designer Russell Haines. The perfume bottle is designed by the famous French designer Valerie Normain (once won the design red dot award). The perfume design adopts sports car streamlined design elements, full of smart and noble temperament.

Brand Soul

Brand designer Russell Haines uses the French national flower-iris as the design element, injecting the soul of the brand into ÉTONNER, showing Etonner's distinguished French ancestry and elegant French temperament.

Product Design

Product designer Valérie Nomain integrates the streamlined shape and smart temperament of BMW sports car into the design of Etonner perfume. When people stare at Etonner perfume, they will revel in its smart and noble!